The latest 2 time #1 Best-Seller!
The Influencer Effect: Insider Tips for Gearing Up Your Online Success by Greg Jameson provides business owners with the formula they need to become successful online. Using real-life stories, this book shows what can happen when someone else endorses and promotes your products and services. Jameson calls this “The Influencer Effect”.
How can the average business owner, who doesn’t have the budget for a celebrity endorsement, create massive success for their company? There is a replicable process called GEARS, that Jameson describes in his book. As it turns out, celebrities are not always the best type of influencer. Lesser-known experts can often have a bigger impact on their following, much like a referral from a close friend or family member. These people are known as micro-influencers and your business will improve by working with them.
Whether you are a company or a leader looking to have others generate content and share it with your followers, or you are an expert who is sharing knowledge for something you are passionate about, influencer marketing is here to stay.
The GEARS acronym is used to explain the process in a clear an easy to remember system that anyone can apply. The parts of this gear system are as follows:
The center gear is called a “sun” gear. Everything revolves around the sun gear, which includes strategy and execution. The three gears that circle the sun gear are the “planet gears”. These gears, “G, E, and A” comprise the primary methods used to develop a following, and how to market your online business. They stand for “Generate interest”, “Empower influencers”, and “Amplify your message”. The outer gear is called a “ring gear”. This gear encircles all the other gears. This is discussed in the section on “Results”, which is divided into three chapters: Revenues, Review & Repeat, and Research.
Influence is simply about getting others to take a desired action. Jameson encourages the reader to not be selective with the methods he describes by following the GEARS system, but to use them all. When you do, the results can be massive.
Grab your copy at: http://amzn.to/2vF516y
Amazon’s Dirty Little Secrets
It’s no accident that Amazon has remained the top eCommerce company for almost 20 years. The executives know the perfect marketing strategy, and now Greg Jameson wants to share Amazon’s tricks with his readers. By following his carefully explained approach, business owners will discover an increase in their sales.
Building a business and a fan base from scratch is not an easy task, but with Jameson’s tips, business owners will realize they do not have to do it all by themselves. Jameson’s readers may not become the next Amazon, but they will certainly have a better method for reaching customers.
While Amazon’s Dirty Little Secrets is geared toward small business owners, it is a great resource for anyone in the marketing world. From using social media and sending emails, to gathering reviews and building websites, Jameson covers all of the tools needed to become a successful marketer. Readers from all backgrounds will find Jameson’s techniques useful and necessary.
“Grow Your Online Sales” (ISBN: ISN 978-0-557-48857-7, copyright 2010
“Getting Started with WordPress”
“Site Details” (ISBN: ISBN-10: 0788158945), with Michale Verson, Van Nostran Rienhold, 1989
Greg has written hundreds of technical articles, white papers, and instruction manuals.
“Greg is one of the most forward thinking, creative, organized, results oriented professionals I’ve had the pleasure to work with. He has the ability to put together comprehensive business, technology plans, pull the resources together and successfully execute. A real team leader and people person. An honest person you can trust your company with.” – Don Brown
“I know Greg Jameson – not as a casual acquaintance – but as a customer. He knows what he’s talking about in real-time, everyday web marketing and website creating experience. He “wrote the book” on it long before he put his knowledge and experience into print. His book is a timely and helpful resource for anyone wanting to grow their own online sales”. -Ron Ross
“”I have attended many of Greg Jameson presentations in my role as VP of operations for Master Nursery Garden Centers. Greg is a skillful and knowledgeable professional. He held a workshop that demonstrated to customers, employees and suppliers how use our website in a way to maximize efficiency and cut costs. In the evaluations by both our directors and our members, he received excellent reviews across the board. Greg more than exceeded our expectations and I am looking forward to having him speak at many more events.” – Jeff Lafferty
“I have been very impressed with Greg’s online training sessions. They have been very valuable for Coast of Maine Organic Products, Inc. “ – Cameron Bonsey
“The presentation was clear, concise, and to the point. It was very easy for me to understand, and I came away with good information to help me in the future. I would highly recommend Greg for training and speaking engagements in his area of expertise. “ – Les Swick
“You always have interesting information to relate. You know your business”. – Patty Wunsch