Greg’s blog is hosted at WebStoresLtd.com. This is a feed to his most recent posts.
- Borrow Trust: How to Piggyback on Othersby GregJameson on December 4, 2019 at 2:35 pm
The most common ways to drive quality traffic to your website and grow your email list include paid ads and content marketing. The first is expensive, the latter is time-consuming. This makes it challenging to grow your email list and build your credibility as the go-to expert in your field. Here’s why: 1) Paid ads The post Borrow Trust: How to Piggyback on Others appeared first on WebStores Ltd.
- Happy Thanksgiving!by GregJameson on November 27, 2019 at 3:23 pm
This week’s post is not about better ways to market yourself on Black Friday Small Business Saturday, or Cyber Monday (I covered all that in last week’s post if you are looking for how to content. See it here.) No, this week is just a quick message to say THANK YOU for being a loyal The post Happy Thanksgiving! appeared first on WebStores Ltd.
- Online Shopping Statisticsby GregJameson on November 26, 2019 at 9:05 pm
Guest post by Kaylee White When you think about online shopping, what drives you? You, of course, are representative of all shoppers, so some of the reasons that you shop or abandon a cart may be reflective of your customer base. For example, you might be driven based on price. Or something might be available The post Online Shopping Statistics appeared first on WebStores Ltd.
- Key Considerations Before choosing the Right E-commerce Platformby GregJameson on November 25, 2019 at 5:23 pm
Guest post by Shira Gray The web-based business industry is blasting, and numerous physical retailers are doing the change to an online stage. A portion of these organizations have had sites for quite a long time, and just need to coordinate a shopping basket programming into their site. Others are beginning without any preparation and The post Key Considerations Before choosing the Right E-commerce Platform appeared first on WebStores Ltd.
- Are You Ready for Black Friday?by GregJameson on November 20, 2019 at 2:00 pm
I posted this content several years ago, but as we approach the holidays, much of this information is still relevant. Plus I’ve added a bonus gift for my readers. Read the entire article and get yours! (Link is at the end). As business owners, most of us are very aware that the majority of retail The post Are You Ready for Black Friday? appeared first on WebStores Ltd.
- Marketing Like a Musicianby GregJameson on November 13, 2019 at 2:00 pm
If you are looking for inspiration to market your business, look to the music industry. They’ve been doing it forever. Marketing is all about community building. Musicians are born marketers because they have to show the world who they are. They sell an image image without selling. They just show off who they are and The post Marketing Like a Musician appeared first on WebStores Ltd.
- Writing Copy for Your Homepageby GregJameson on November 6, 2019 at 2:00 pm
Recently at a class I was teaching at our local college, it became apparent to me that most of my students (all business owners), were struggling, not with the technical aspects of building their websites, but with coming up with content, especially for their homepage. This is a problem I often see with my clients The post Writing Copy for Your Homepage appeared first on WebStores Ltd.
- Characteristics of Successful Content marketing Campaignsby GregJameson on November 2, 2019 at 1:16 pm
Guest post by Hristina Nikolovska Content marketing is a tried and tested marketing strategy that can build your brand’s reputation while simultaneously helping you bring prospects to the top of your sales funnel. However, these only come with successful campaigns. According to a 2016 study, only 30% of B2B marketers said their organizations were effective The post Characteristics of Successful Content marketing Campaigns appeared first on WebStores Ltd.
- Getting Visitors to Return to Your Siteby GregJameson on October 30, 2019 at 1:00 pm
On October 24th, Google announced its latest algorithm update called BERT. According to the release, Google says that this will affect 10% of queries, which means this is one of the biggest Google updates of the last 5 years! Instead of looking at the user’s search query on a word by word basis, BERT allows The post Getting Visitors to Return to Your Site appeared first on WebStores Ltd.
- 7 Deadly Mistakes Most Websites Make and Don’t Even Know Itby GregJameson on October 23, 2019 at 7:51 pm
I’ve read a lot of information about the 7 deadly sins of website design, and for the most part, while they have some good information, are wrong. Or at least misleading. You see, font selection, bad photos, mobile responsiveness, moving sliders, wrong plugins, line height, line length, amateur design layout, not enough color contrast, hosting, The post 7 Deadly Mistakes Most Websites Make and Don’t Even Know It appeared first on WebStores Ltd.