Chris Dayley describes himself as a Neuromarketer, A/B Tester, CRO Speaker & Evangelist. CRO refers to conversion rate optimization, and in this episode, Chris and I explore the hows and why CRO is more important than SEO. This was one of those really fun episodes for me, and you’ll see why as you listen to our candid conversation.
Chris envisions a world where every business tests their ideas, where touching a computer screen doesn’t leave a fingerprint, and where lightsabers are real. When he’s not fixing his hair you will most likely find him pushing the boundaries of A/B testing and disrupting the website design space.
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