Influencer Marketing Platform
Tomoson specializes in working with Amazon products, mostly you can apply to receive a plethora of products for free in exchange for a review. You will need an Amazon Prime account to receive free shipping. A great perk is that you have the option to review products on Amazon for product exchange only, instead of using your social channels to post sponsored content. You can also opt to apply for paid promotions.
Who’s behind it?
Tomoson is a small company based in Minneapolis that was founded in 2010, operating an influencer marketing platform. Tomoson has 90,000 influencers in its network who have signed up with their platform.
How it works
Brands can list their products with a campaign, and also search and invite influencers to join their campaigns. Tomoson will provide an escrow for funds to be held until a project is successfully completed, at which point the brand can choose whether to release the funds. Tomoson’s website states that brands using their services earn $6.50 for every $1 spent.
What types of influencers are on Tomoson?
Tomoson accepts any influencer who meets a minimum criteria of followers. They host sections for both influencers and micro-influencer (those with fewer than 100,000 followers.) The platform supports influencers across all social platforms as well as bloggers. Tomoson seems to specialize in micro-influencers (influencers with fewer than 100,000 followers). The platform supports influencers across all social platforms as well as bloggers.
Tomoson’s campaigns can cover a wide range of promotional methods including reviews, content, images, videos, social buzz or tutorials. They cover:
Physical products sold on your ecommerce website, third party website, or brick & mortar store
eBooks and apps
Product launching/kickstarter campaigns
On Tomoson, brands can choose to promote with larger influencers (“Pro Influencers”) and have them do the following types of promotions:
Alternatively, brands can choose to work with micro-influencers and get large numbers of reviews (on sites like Amazon). Brands can also create a “social deal” or coupon which smaller influencers will share on social media.
Social platforms supported
Tomoson supports the following social platforms:
Tomoson tracks basic data on content created by influencers, such as clicks, views, and engagement actions. One handy feature is you can view an individual influencer’s past campaigns, along with their engagement metrics.
Tomoson also provides fairly detailed statistics on each influencer, including detailed Google Analytics stats for their blogs, and demographic information about their YouTube subscribers.
Tomoson has a robust set of filtering options for influencers. Brands can filter by individual statistics for each social network, such as number of YouTube subscribers or Facebook page likes. Brands can also filter by average engagement metrics on each social network, which is a useful feature, as well as by “follow through” percentage (the percentage of times the influencer completes campaigns they start).
Tomoson’s basic account starts at $49 per month, offering 1 campaign at a time, and up to 25 influencer hires per month. Tomoson’s packages scale up to Enterprise packages at $599 per month. Tomoson offers a 21 day free trial.
Tomoson’s website is visited by 364,000 people per month, making it one of the more popular influencer marketing platforms.
Tomoson historically has been most well known as a platform for receiving large volumes of Amazon reviews. They also specialize in being a place for brands to promote social deals with micro-influencers. Given their focus, Tomoson is best suited for brands looking to do volume promotion with smaller influencers, and less well suited for brands looking to do branded promotions with larger influencers.
Tomoson is a great option for brands looking to do volume promotions with micro-influencers.