Ira Pastor – Influencer marketing in BioTechnology

Ira Pastor is the CEO of BioQuark, a biotechnology company that develops proprietary combinatorial biologics for the regeneration and repair of human organs and tissues. Ira has raised over $40 million of private equity for various pharmaceutical companies and has worked in sales, marketing, and business strategy positions. BioQuark is a brand that actively uses influencer marketing, relying heavily on experts in the field to promote their products. Listen to what he has to say about the importance of influencer marketing in an industry you might not have thought about  using this marketing trend.

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