As the marketing director of the New York Marketing Association, Jimmy Newson is a multi-certified inbound marketing and sales consultant, as well as an author of several popular sales and marketing ebooks. He has worked with local and national brands including NARAS, (Grammys), People Magazine, AT&T, Microsoft, AOL, New York-Presbyterian Hospital, St. Mary’s Healthcare System for Children, Smart Hustle Magazine and the list goes on. Jimmy Newson is responsible for helping his customers generate high-quality leads and increase their bottom line. Through his coaching, consulting, and public speaking, he effectively teaches businesses how to initiate effective online marketing strategies. Jimmy is also an NYC Career and Technical Education (CTE) Business & Finance Commission Member.
Jimmy and I talked about a subject that is near and dear to both of us: Lead magnets. More importantly, why they should be important to you as well. Here is the link we mention during the podcast:
You can connect with him on Twitter at @jimmynewson1 or on LinkedIn @ linkedin.com/in/jimmynewson.