The Influencer Game




The perfect way for teaching influencer marketing! 2 versions are included: board game and reality show version.

This is what Greg uses in his coaching classes!

Reality Show Version

Panel discussions are often presented at live events in order to provide a different format than a lecture and to include more speakers. Unless you are debating a highly controversial topic however, panel discussion can become one of the least-attended sessions during your event because they are perceived as boring. This game gives you an alternative to make your event really stand out.

Many people today are familiar with the TV contestant shows like The Voice, America’s Got Talent, Shark Tank, and Dancing With the Stars. What each of these has in common in a panel of experts (typically 4), a host (in some cases the host is just a voice introducing the contestants), and contestants competing for a “prize”. The Influencer Game is similar, consisting of 4 “influencers” or “coaches”, a host, and a number of entrepreneurs (contestants). It is recommended to have at least 16 entrepreneurs participating.

Think of this as a cross between Shark Tank and The Voice, but with a few twists based on “The Influencer Effect” book thrown in. The game is flexible enough to meet the needs of a variety of events and situations, from a stand-alone game show to a multi-day association conference.

Board Game Version

Yes, you can play this as a traditional board game as well. The board game is designed for 2 to 9 players (or teams).


Object of the game: be the first to get all 4 avatars inside the center gear. If the game ends before anyone has reached the center gear, you can determine a winner based on the total of the card score.